Imersar · VR and immersive experiences
The History of Retail in 100 Objects
A virtual museum exploring the objects, people and innovations that shaped modern retail.
Introduction
This immersive experience was created for WPP BAV clients and agencies to present the history of innovations that shaped modern retail. It was designed for PC, mobile and Meta Quest VR.
Visitors move through a complex of rooms containing information panels, videos and audio clips covering retail objects from early human history to the present day. Additional rooms include live media, the Retail Hall of Fame and Store as a Medium.
More than 100 digital exhibits
The exhibition presents a timeline of retail innovation through objects, narration, media and descriptive panels.
The Hall of Innovation
The Hall of Innovation showcases developments including digital out-of-home technology and brand intelligence.
World Retail Congress Hall of Fame
The Hall of Fame presents leading thinkers and business figures who influenced the retail sector.
- More than 100 exhibits
- Videos, interviews, livestreams and podcasts
- Reports and PDFs in virtual rooms
- Interactive objects, panels and audio
- Menu and map navigation
The Imersar Engine
Reusable immersive application technology
The Imersar Engine is a set of tools that runs within the Unity game development engine. It provides reusable functionality for content management, API integration, usability, navigation and the delivery of immersive experiences across desktop, mobile and virtual reality.