Imersar · VR and immersive experiences
BAV Metaverse
A virtual island showcasing WPP BAV services, presentations, podcasts and brand intelligence.
Introduction
The BAV Metaverse is a virtual island designed to help WPP agencies understand the range and depth of services provided by WPP BAV. It contains videos, presentations and a podcast collection examining the development and history of global brands.
Navigation is provided through a menu system and a map that presents the world from a bird’s-eye view. Narration and subtitles explain the locations and exhibits throughout the app.
AI voice and subtitles
Information stations combine content-management tools, subtitles and a synthetic voiceover to guide visitors through the environment and explain the exhibits.
Media and data
The environment supports presentations, videos, podcasts, interactive data, branded spaces and guided navigation within a single application.
- Virtual island and map navigation
- Videos, presentations and podcasts
- Narration with subtitles
- Content-managed information stations
- Desktop, mobile and immersive access
The Imersar Engine
Reusable immersive application technology
The Imersar Engine is a set of tools that runs within the Unity game development engine. It provides reusable functionality for content management, API integration, usability, navigation and the delivery of immersive experiences across desktop, mobile and virtual reality.