Imersar · VR and immersive experiences
Store as a Medium
A virtual showcase of future shopping technologies developed in partnership with Intel.
Introduction
Store as a Medium is a virtual marketplace and technology showcase for consumers and retail organisations. It explores computer vision, machine learning, data analytics, inventory management, checkout technology and digital advertising.
The central hub contains videos and information about future retail technology. Visitors can teleport to the Megamart and Minimart virtual stores to explore displays, demonstrations and informational exhibits.
Digital displays
The virtual stores include digital displays designed to demonstrate personalised in-store messaging and new approaches to customer engagement.
Teleports
Platforms in the central hub take visitors directly to the two virtual stores and other areas of the experience.
Data exhibition
The main hub includes a wall of media and exhibits explaining the next generation of retail technology and the organisations involved.
- Virtual hub showcasing business tools
- Reports and PDFs accessible from the hub
- Immersive displays in Megamart and Minimart
- Informational panels throughout the stores
The Imersar Engine
Reusable immersive application technology
The Imersar Engine is a set of tools that runs within the Unity game development engine. It provides reusable functionality for content management, API integration, usability, navigation and the delivery of immersive experiences across desktop, mobile and virtual reality.