Imersar · VR and immersive experiences
Best Countries VR
A virtual showcase of the global Best Countries study, featuring country rooms, data, interviews and a futuristic transport hub.
Introduction
Best Countries presents the WPP BAV global study developed with US News and the Wharton School of Business. The virtual experience lets visitors explore international rankings, data, analysis and interviews through an immersive terminal environment.
The Arrivals area connects to more than 80 country rooms. Each room is populated with country-specific text, images, posters, videos, reports and data. The Departure area contains further interviews and media relating to the annual study.
Dynamic country rooms
A reusable room is populated by the content-management system when the visitor selects a country. This approach allows a large number of destinations to share a consistent environment while displaying unique content.
The Hyperloop terminal
The experience is set within a futuristic transport terminal containing check-in desks, a destination board, a hyperloop train, video displays and environmental audio.
VR immersion
The VR version includes a surround cinema and spatial navigation through the terminal, country rooms and data exhibits.
- Real-time data and statistics
- Country rooms for more than 80 destinations
- Expert interviews and videos
- Livestreams, reports and PDFs
- Interactive destination board
- Dynamic surround video and synthetic people
The Imersar Engine
Reusable immersive application technology
The Imersar Engine is a set of tools that runs within the Unity game development engine. It provides reusable functionality for content management, API integration, usability, navigation and the delivery of immersive experiences across desktop, mobile and virtual reality.