Imersar · VR and immersive experiences
Top 100 Chinese Brands
A branded virtual island containing pavilions, interviews, documents, videos and interactive data.
Introduction
BrandZ presented a virtual event centred on leading Chinese brands. Visitors can explore rooms and pavilions to learn how the featured brands became successful and why they were considered valuable according to data analytics and expert knowledge.
The island includes interviews, videos, virtual documents, real-world statistics and navigation aids. Green spheres move visitors around the environment, while signs, maps and teleport platforms provide routes between pavilions.
Virtual island
Visitors can follow different paths around the island and enter the many brand pavilions in any order.
Teleports
Red teleport platforms positioned near signs provide direct movement to pavilions across the island.
Navigation
Green movement spheres provide point-to-point navigation. Maps and signs help users locate exhibits and return to key areas.
- Real-time data and statistics
- Livestreams and podcasts
- Expert videos and interviews
- Reports and PDFs within virtual pavilions
- Information boards and signs
- Island map and menu navigation
The Imersar Engine
Reusable immersive application technology
The Imersar Engine is a set of tools that runs within the Unity game development engine. It provides reusable functionality for content management, API integration, usability, navigation and the delivery of immersive experiences across desktop, mobile and virtual reality.