The History of Retail in 100 Objects

A virtual museum of the history of retail and innovations in retailing developed for WPP BAV.


This immersive experience was created for WPP BAV’s clients and agencies to bring to the fore the incredible history of key innovations that shape our modern world. The application is free and is available to download for PC, Mobile and Meta Quest VR.

Journey through the History of Retail in 100 Objects presented by WPP/BAV and Intel. Explore the main lobby by visiting a room of your choice. Access the map or navigate the complex to have a look around. Each room contains information through panels, videos and audio clips on how retail objects have evolved over the years, from the Cavemen to the present day. You will also find additional rooms relating to media based content such as videos and real time livestreams, as well as the Retail Hall Of Fame and Store As A Medium.

Imersar Virtual Reality and Immersive Experiences are available on the following platforms for VR, Desktop and Mobile

Over 100 Digital Exhibits

This History of Retail has over 100 exhibits to read, listen to and examine. This incredible show case of retail innovations provides a timeline presentation of key developments in retail technology. Each one is presented by Global Retail Expert David Roth, Chairman of WPP BAV and The Store.

The Hall of Innovation

The Hall of Innovation is a showcase presentation of leading developments from Digital Out of Home technology to Brand Intelligence.

The World Retail Congress Hall of Fame

Enter the Hall of Fame to discover the though leaders, mover and shakers in the retail world and discover how business leaders have changed over time.

Key Functions

  • Real time data and statistics

  • Livesteams and podcasts

  • Informative videos and interviews from industry experts

  • Reports and PDFs can be accessed in each virtual room

  • A menu showcasing the various rooms to visit

  • Interactive exhibits with descriptive panels and audio clips

The Imersar Engine is our own set of tools that run within the Unity Game Development Engine. The tool set provides a reusable codebase of functionality that covers everything needed to create an immersive experience: Content Management, API integration, usability, navigation and much more. This toolset is continually added to.

Imersar is a B2B software company based in the UK and France. We create bespoke immersive applications for desktop, mobile and Virtual Reality.
The Imersar Virtual Museum of the Grace Dieu is a free to access virtual museum online.