How UK small businesses can benefit from the Metaverse
The metaverse refers to a set of digital spaces where people can socialise, learn, play, shop and work using virtual reality (VR) or augmented reality (AR) devices. The metaverse is seen as the next evolution of the internet, where users can interact with each other and with digital content in more immersive and realistic ways. Metaverses are not a single platform or technology, they are a collection of interconnected virtual worlds that can be accessed through different devices and applications. Some examples of metaverse platforms include Facebook Horizon, Roblox, Fortnite, VRChat and Second Life. They offer many opportunities for UK small businesses to reach new customers, create innovative products and services, and enhance their brand identity and reputation. Here are some of the potential benefits of the metaverse for UK small businesses:
Â
-Expand your market and audience: A metaverse can enable UK small businesses to access a global market of millions of users who are looking for new and engaging experiences. By creating a presence in the metaverse, UK small businesses can showcase their products and services, interact with potential customers, and generate word-of-mouth referrals. For example, a UK fashion brand could create a virtual showroom in the metaverse where customers can try on different outfits, customise their avatars, and buy both physical and digital items.
-Create unique and personalised experiences: VR technonlogy will allow for small businesses in the UK to offer more personalised experiences to their customers, based on their preferences, behaviours and feedback. By using data analytics, artificial intelligence and user-generated content, UK based businesses can create immersive and interactive environments that cater towards the needs and wants of customers. For example, a UK travel agency could create a virtual tour in the metaverse where people can explore different destinations, learn about their culture and history, and book their trips.
-Enhance your brand identity and reputation: Investing in metaverse tools can enable small businesses to help build their brand identity and reputation by creating a distinctive and memorable image in the minds of customers. By using creative design, storytelling and gamification can create a strong, emotional connection with customers and foster loyalty and trust. Say, that a bakery based in the UK decided to create a virtual cafe in the metaverse, customers can enjoy delicious pastries, chat with other customers, and earn rewards for their loyalty.
Â
The metaverse (such as the internet) is still an emerging concept that is evolving rapidly as new technologies and platforms are developed. UK small businesses that want to benefit from the metaverse should keep up with the latest trends and innovations, experiment with different platforms and formats, and collaborate with other businesses and creators. By doing so, businesses can gain a competitive edge in the digital economy and create value for their customers and stakeholders.
The Imersar Engine is our own set of tools that run within the Unity Game Development Engine. The tool set provides a reusable codebase of functionality that covers everything needed to create an immersive experience: Content Management, API integration, usability, navigation and much more. This toolset is continually added to.
Imersar Virtual Reality and Immersive Experiences are available on the following platforms for VR, Desktop and Mobile
Imersar is a B2B software company based in the UK and France. We create bespoke immersive applications for desktop, mobile and Virtual Reality.
The Imersar Virtual Museum of the Grace Dieu is a free to access virtual museum online.