BAV Metaverse Immersive Experience
A virtual showcase of client and agency services offered by WPP BAV
Introduction
This virtual island showcase is a platform for WPP agencies to better understand the range and depth of services provided by WPP BAV. This immersive experience houses a range of videos, presentations and an incredible podcast collection discussing the development and history of 100 global brands.
Navigation is provided through both a menu system and our map that turns the world into… the map itself allowing the user to browse locations through a bird’s eye view.
This free to use app also provides narration with subtitles to explain to users the various locations. This app uses AI to provide a synthetic voiceover of David Roth, retail expert and chairman and CEO of WPP BAV & The Store.
Imersar Virtual Reality and Immersive Experiences are available on the following platforms for VR, Desktop and Mobile
AI Voice and Subtitles
Throughout the BAV Metaverse virtual island, the app provides stations to find out more about the locations and exhibits. This uses our content management tools to provide the subtitle text within Unity and combines the voice over generated through AI voice synthesis cloning.
Podcast Cabinets
100 Brands That Changed the world is an interactive exhibition of brands that have had a major impact on global culture.
Each cabinet contains a key image that represents the brand, when interacting with the cabinet, our immersive player displays information and the controls to play the podcast.
Content for this exhibit is controlled through our content management system and contains dynamic display system to automatically populate each exhibit.
Virtual BAV Island
A branded virtual island complex with animated buildings that house collections of exhibitions and exhibits.
Interactive Poster Showcase
The Imersar Engine allows for the quick creation of interactive poster panels of any number in incredible displays. The user interface allows users to quickly browse and zoom in on page panels bringing the best and most important features of editorial into an immersive 3D world.
Key Functions
- Real time data and statistics
- Livesteams and podcasts
- Informative videos and interviews from industry experts
- A virtual hub showcasing various business tools
- Reports and PDFs can be accessed in each virtual pavilion
- An interactive map which helps you move around the island
- A menu showcasing the various rooms to visit
- Informative speech bubbles provide in depth information about each pavilion
The Imersar Engine is our own set of tools that run within the Unity Game Development Engine. The tool set provides a reusable codebase of functionality that covers everything needed to create an immersive experience: Content Management, API integration, usability, navigation and much more. This toolset is continually added to.
